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Local Kids Invited to Participate as Models at Belk Kidfest Fashion Shows on Saturday, August 9

Event includes runway fashion shows featuring local children as models wearing Belk’s latest fashion trends and styles for kids

Noon – 3 p.m. at all locations

Under Armour also hosting a design your own t-shirt contest for kids in participating stores

Jul 23, 2014

CHARLOTTE, N.C., July 23, 2014 – Belk hosts its bi-annual Kidfest in-store event Saturday, August 9, from noon – 3 p.m. at all locations. The event includes runway fashion shows featuring local children as models wearing Belk’s latest fashion trends and styles for kids. This year’s Kidfest is encouraging kids to get healthy and active, including sports games and an obstacle course. Other activities and entertainment will include refreshments, music, games, face painting, balloons and prizes, depending on location.


Parents and legal guardians interested in having their children ages 4 – 12 participate as models in the KidFest fashion show in their community should contact their local Belk store now to register and obtain more information. Participating kids will receive 15 percent off any purchase in the children’s department. Customers can save up to 40 percent off the entire stock of kids apparel during the event, excluding designer collections.


About Belk, Inc. 

Charlotte, N.C.-based Belk, Inc. ( is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence.  Its website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ending Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.


Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.



For further information: Jessica Graham, vice president, communications and community relations, 704-426-8333,