Recent News

Belk Customers Join the Modern.Southern.Music. Celebration

Showcase Winners Perform

Belk-branded fashion lounges offer unique opportunities for music fans

Belk Launches Pandora Station

Jul 1, 2014

The winners of the company’s Southern Musician Showcase will perform live throughout the summer with stops at PNC Pavilion, Walnut Creek Amphitheatre, Oak Mountain Amphitheatre, Aaron’s Amphitheatre at Lakewood and Gexa Energy Pavilion.

 

CHARLOTTE, N.C., July 1, 2014 – Belk customers have several opportunities to participate in Belk’s Modern.Southern.Music. Celebration this summer.

 

The winners of the company’s Southern Musician Showcase will perform live throughout the summer with stops at PNC Pavilion, Walnut Creek Amphitheatre, Oak Mountain Amphitheatre, Aaron’s Amphitheatre at Lakewood and Gexa Energy Pavilion.

 

Five of the winning musicians from the showcase – Emily Hackett, Jackie Venson, Laney Jones, Surviving Allison and The Christian Lopez Band – will be on location at the concerts, performing in Belk-branded Fashion Lounges. Fans can stop by the lounges to meet the musicians, take photographs, get autographs and see the latest fashion trends.

 

The winners will be playing in the lounges pre-show at select concerts featuring music’s biggest stars. A full list of concerts with Belk branded lounges can be found at www.belk.com/music.

 

Belk’s showcase winners were selected from more than 2,000 contest entries in the Southern Musician Showcase competition that Belk hosted as part of the company’s 2014 Modern.Southern.Music. campaign.

 

Belk also has launched its own Pandora channel, Belk Modern Southern radio, for fans who want to listen beyond the live events. The channel features song after song by the industry’s most popular artists in the Americana, pop country, jazz, blues and bluegrass genres. More than 20,000 listeners have already added the station to their playlist, which Belk will update monthly. Visit www.pandora.com/BelkModernSouthernMusicRadio or download the Pandora mobile app to
begin listening.

 

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence. Its belk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

 

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

 

 

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For further information: Jessica Graham, vice president, communications and community relations, 704-426-8333, Jessica_graham@belk.com


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