Belk Celebrates Grand Reopening of Newly Expanded and Remodeled Store at Town West Mall in Paragould, Ark. on Oct. 16
$1.8 million expansion and remodeling creates modern interior décor with expanded offerings of ladies shoes, premium brands and fashion assortments throughout the store
Belk home and kids departments relocated from main store to an adjacent space at Town West Mall
Grand reopening events start today with Belk Gift Card give-away and $5,000 donation to United Way of Northeast Arkansas
Oct 16, 2013
This is a special day for Belk and Paragould as we formally ‘reopen’ our expanded and modernized fashion store to serve this community. It was redesigned and merchandised especially for our customers. - Julie Matthews, store manager
CHARLOTTE, N.C., Oct. 16, 2013 – Belk is celebrating the completion of the $1.8 million expansion and remodeling of its fashion store at Town West Mall in Paragould, Ark., with a ribbon-cutting ceremony and other special events and promotions that started today. The 48,000-square-foot store has completely updated its shopping environment and now offers expanded selections of ladies shoes and accessories, premium brands and fashion assortments throughout the store.
The store has added 10,000 square feet of space by expanding into an adjacent building at the center, which now houses its home and kids departments. The remodeling created an updated decor with new paint, carpet, tile aisles, and lighting designed to enhance the shopping environment. The expansion has allowed Belk to significantly expand its fashion brands and merchandise assortments in women’s apparel, accessories and shoes, cosmetics and many other departments.
The renovated store features new cosmetic bays for Estée Lauder, Clinique and Lancôme, a new Belk and Co. Fine Jewelers department with a wide selection of watches and fine jewelry, including diamonds, semi-precious stones, gold and much more. The men’s department has added the latest styles of Ralph Lauren Polo merchandise.
“This is a special day for Belk and Paragould as we formally ‘reopen’ our expanded and modernized fashion store to serve this community,” said Julie Matthews, store manager. “It was redesigned and merchandised especially for our customers. We invite everyone to come visit our store and see the wide selections of top fashion brands and styles. Our new shopping environment was created for the ultimate in customer service, convenience and enjoyment. We’re committed to offering the best in Modern.Southern.Style. and continuing our reputation as the department store of choice in the Paragould area.
“Our talented team of sales professionals is ready and eager to extend our Belk hospitality and service and to fulfill our customers shopping needs by always providing the fashion they desire and the value and service they deserve.”
Belk has served Paragould from its store at Town West Shopping Center since 1999, and opened its original store in Paragould under the Belk Simpson name in 1954.
Grand Reopening Events
Belk of Town West Mall kicked off its grand reopening celebration this morning with a ribbon-cutting and the donation of $5,000 to United Way of Northeast Arkansas. The first 300 customers received Belk Gift Cards ranging in value from $5 to $500.
Other upcoming grand opening events include:
- Diva Day - Saturday, Oct. 19, noon – 2 p.m.
The first 50 “divas” (girls 12 years and under) to walk the red carpet in the girls’ 4-16 department will receive VIP treatment, including a “Glamour Shot” photo souvenir, mini-makeovers and a feather boa (while supplies lasts).
- “Girls Night Out” – Thursday, Oct. 23, 5 – 8:30 p.m.
This fun and fashionable celebration of Belk’s newest merchandise offerings will feature refreshments, music by a DJ and prize giveaways, including a chance to win a $1,500 Belk shopping spree and Estee Lauder makeover. Guests will receive a coupon good for 20 percent off purchases of regular and sale merchandise with very limited exclusions.
- Bridal Event - Saturday, Oct. 26, 1 – 3 p.m.
Brides-to-be and other customers are invited to participate in this festive event spotlighting Belk’s bridal registry services. Get wedding gift ideas, open a registry, get the latest makeup tips from Clinique and enjoy refreshments and prize giveaways. Register for a chance to win a pair of 1 ct tw round diamond stud earrings valued at $2,950 from Belk and Co. Fine Jewelers and a Clinique cosmetic gift basket valued at $200.
- Shoe Party – Thursday, Nov. 21, 5 – 9 p.m.
Belk will shine the spotlight on the latest shoe brands and styles during this event featuring entertainment, refreshments, a 20 percent discount on shoe and accessories purchases with limited exclusions, and a special gift from Estee Lauder.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 301 Belk stores located in 16 Southern states with a growing digital presence. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. Each year, Belk gives a portion of its pretax income back to the communities it serves. In fiscal year ending Jan. 31, 2013, the company and its associates, customers and vendors, donated more than $19 million to those communities. Belk.com offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk go to Belk Get Connected.
Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.
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For further information: Julie Matthews, store manager, Belk of Town West Mall, Julie_matthews@belk.com, 870-236-2126