Belk Celebrates Grand Opening of New Fashion Store at Morganton Heights Shopping Center in Morganton, N.C.
New 66,000-square-foot store brings the latest in Modern.Southern.Style. to Morganton with expanded assortments of top fashion brands
Grand opening events start today with Belk Gift Card Give-away and $5,000 donation to the Burke County Public Schools
Oct 16, 2013
This is a great day for Belk and Morganton as we open a beautiful new fashion store to serve this community. It represents the latest and best that Belk has to offer and was designed, built and merchandised especially for the Morganton market. - Mark Joubert, store manager
CHARLOTTE, N.C., Oct. 16, 2013 – The new 66,000-square-foot Belk fashion store at Morganton Heights shopping center is celebrating its grand opening today with a ribbon-cutting ceremony, gift card give-aways and other special events and promotions scheduled today and throughout the month. The new store is located off West Fleming Drive.
The new store, which represents a $6.5 million investment by Belk, offers 16,000 square feet more space than the previous store and features the latest in retail design, lighting, merchandise presentation and décor. It offers expanded assortments of the top brands and latest styles of fashion apparel, shoes and accessories for the whole family, plus cosmetics and home merchandise.
Ladies will find much larger selections of merchandise in the greatly expanded shoes and accessories areas, including a new MICHAEL Michael Kors handbag shop, and men will enjoy the latest styles at the new Polo shop. The new store’s Belk and Co. Fine Jewelers shop offers a wide selection of watches and fine jewelry, including diamonds, semi-precious stones, gold and much more.
Examples of favorite premium brands featured at the store include Belk’s exclusive lines by CYNTHIA CYNTHIA ROWLEY, MADE Cam Newton, Chip and Pepper California, plus top fashion lines by Michael Kors, Polo Ralph Lauren, Sophie Max, Calvin Klein, Fossil, Estee Lauder, Jessica Simpson, Kenneth Cole, Lucky Brand, Nautica, Nine West Vintage, America Collection, Anne Klein, Nine West, Keurig, and many more.
“This is a great day for Belk and Morganton as we open a beautiful new fashion store to serve this community,” said Mark Joubert, store manager. “It represents the latest and best that Belk has to offer and was designed, built and merchandised especially for the Morganton market. We invite everyone to come visit our store and see the wide selections of top fashion brands and styles that we offer in a shopping environment created for the ultimate in customer service, convenience and enjoyment. We’re committed to offering the best in Modern.Southern.Style. and continuing our reputation as the department store of choice in Morganton.
“Our talented team of sales professionals is ready and eager to extend our Belk hospitality and service and to fulfill our customers shopping needs by always providing the fashion they desire and the value and service they deserve.”
Belk has served the Morganton community since 1931, and operated its former store at Fiddler’s Run since 1999.
Grand Opening Events
Belk at Morganton Heights kicked off its grand opening celebration this morning with a ribbon-cutting and the presentation of a $5,000 contribution to Burke County Public Schools. The store also raised money for Burke County Public Schools at a charity shopping event held Sunday, Oct. 13. The first 300 customers received Belk Gift Cards ranging in value from $5 to $500.
Other upcoming grand opening events include:
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 301 Belk stores located in 16 Southern states with a growing digital presence. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. Each year, Belk gives a portion of its pretax income back to the communities it serves. In fiscal year ending Jan. 31, 2013, the company and its associates, customers and vendors, donated more than $19 million to those communities. Belk.com offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk go to Belk Get Connected.
Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.
For further information: Mark Joubert, store manager, Belk of Morganton Heights, Mark_Joubert@belk.com, 828-437-3681