Belk Fall Charity Sale Raises More than $5 Million for Thousands of Nonprofits
Combined with Spring Charity Sale, nonprofits received over $10 million in 2011
Dec 9, 2011
CHARLOTTE, N.C., December 9, 2011- Belk, Inc. announced today that its fall Charity Sale on Nov. 5 raised over $5 million for more than 7,700 participating nonprofits throughout Belk’s 16-state market area. The semiannual Belk Charity Sale provides opportunities for local nonprofit organizations to sell $5 tickets to supporters and keep all revenues from ticket sales. Ticket purchasers receive deep store discounts on purchases throughout the store during the special sale hours.
“This fall's Charity Sale proved to be a great success and the money raised for these very deserving schools and organizations show how our communities embrace the spirit of giving,” said Tim Belk, chairman and CEO of Belk, Inc. "Belk has a deeply-rooted tradition of giving dating back to our founders more than a century ago, and we are committed to continuing this proud heritage of community involvement."
“We’d also like to recognize Belk associates for the important role they play in the success of Charity Sale,” remarked Jessica Graham, vice president of communications and community relations at Belk. “From Atlanta to Jacksonville and Dallas to Raleigh, every Belk store works closely with local charities to maximize participation and results. For instance, the Paragould, Ark. store held a Charity Sale kick off breakfast for participants, and in Macon, Ga., pet adoptions were sponsored during the sale. Belk associates have shown great passion for supporting participating nonprofits.”
In 2011, the Charity Sale assisted nonprofits such as the Disabled American Veterans, Easter Seals, Visually Impaired People, Regional Junior League Associations, Boy & Girl Scouts of America, Cystic Fibrosis Foundation, American Red Cross, The United Way, animal rescue organizations, local school athletic and scholastic organizations and local churches.
Belk’s spring Charity Sale, held April 16, also raised more than $5 million for charities, bringing the 2011 total for both events to more than $10 million.
About the Belk Charity Sale
In return for a $5 donation, customers receive a ticket admitting them to the Charity Sale, entitling them to merchandise discounts ranging from 20 to70 percent off Belk purchases. Customers also receive $5 off their first purchase of $5 or more at the event. Belk cardholders receive double Rewards Points and Belk Elite cardholders receive triple Rewards Points for card purchases.
Prior to the event, participating local charities sell $5 Charity Sale tickets with all proceeds from each ticket sold retained by the charity. Proceeds from tickets sold at Belk stores preceding and during the event are divided among the participating charities and schools at each location.
Belk’s next Charity Sale is slated for April 21, 2012.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest privately owned mainline department store company with 303 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its belk.com Web site offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Customers can interact with Belk via social media, mobile phone or email at Get Connected.
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Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.