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Belk's New iPad Shopping App Helps Customers Discover the Best in Modern. Southern. Style

Browse the latest fashions

Create, save and share custom looks and wish lists

Share via Facebook and email

View catalogs

Save with the latest coupons

Make purchases on Belk.com

Find the nearest store

Nov 16, 2012

CHARLOTTE, N.C., November 16, 2012 - Belk has launched a new iPad tablet application designed to make shopping convenientand funfor customers.

The app features a variety of functions that allowcustomers to browse the latest fashions from Belk, create and save custom outfits, wardrobes and wish lists, and share them with friends via Facebook or email.

The app also provides easy accesstothe latest Belk catalogs and coupons, shopping on belk.com, and includes a location finder so users can quickly find their nearest Belk store.

The Belk iPad app can be downloaded for free from the iTunes app store.

"More and more of today's technology-savvy customers are using their iPads as shopping aides that allow them to connect and engage withtheir favorite stores," said Jon Pollack, Belk executive vice president, sales promotion, marketing and eCommerce. "Our new app will allow users to quickly and easily check out Belk's latest merchandise offerings, sales promotions, fashion trends and other shopping information wherever they happen to be. We encourage them to download our new app and experience an exciting new way to shop with us."

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest privately owned mainline department store company with 301 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its belk.com Web site offers a wide assortment of  fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk via Facebook, Twitter, YouTube, blog, mobile phone text messages or by email, go to: Belk Get Connected.

Modern. Southern. Style.

Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first Ðfor her, for her family, for life.


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