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Belk Announces Remodel of Carolina Place Mall Store in Pineville, N.C.

245,000 square-foot store to undergo extensive renovations to create modern new shopping environment

Jun 5, 2012

CHARLOTTE, N.C., June 5, 2012 – Belk today announced a major remodel of its fashion department store at Carolina Place Mall in Pineville, N.C. The $5.5 million project will allow the store to offer expanded merchandise, including new brands and styles of shoes, accessories, fashion and intimate apparel and home merchandise.

The renovated store will feature a modern new shopping environment with the latest display fixtures, new tile flooring, ceilings and energy-efficient lighting, as well as completely new restrooms and fitting rooms.

Construction is underway and will be completed in September prior to the store’s grand re-opening on Oct. 10, 2012. The store will remain open throughout the project.

“We’re updating our store and creating an exciting new shopping experience for our loyal customers in the Pineville community,” said Anita Herald, store manager. “The store renovation will provide customers with a modern retail layout, decor and merchandise presentation, and allow us to expand assortments and add new selections throughout the store.”

The cosmetics department will be completely renovated with new display cases and fixtures featuring a new “open sell/assisted sell” concept for cosmetics, now including Bobbi Brown products, designed to make shopping easier and more convenient.

The renovated store’s new modern jewelry and accessories departments will also feature “open sell” fixtures, making it easier for customers to make their jewelry, watches, and sunglasses selections. A number of new brands will be added as a result of the store expansion, including Coach, Vince Camuto, Anne Klein, Lauren by Ralph Lauren and Michael Kors.

“These improvements demonstrate our ongoing commitment to be the top department store of choice in our community,” said Herald. “We want to satisfy the Southern lifestyle fashion needs of our customers like no one else and deliver the fashion they desire and the value they deserve.”

Belk has served the Pineville, N.C. community since 1991. Belk owns and operates 70 stores throughout North Carolina.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest privately owned mainline department store company with 303 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its belk.com Web site offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk via Facebook, Twitter, blog, mobile phone text messages or by email, go to: Belk Get Connected.

Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.


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