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Southern Designer Showcase Winners Announced

Belk to Sell Winning Designs in Select Stores and on Beginning Spring 2013

Aug 2, 2012

CHARLOTTE, N.C., Aug. 2, 2012 – Belk selected 15 winners from more than 170 entrants in the retailer’s Southern Designer Showcase competition. The showcase winners listed below learned today they will have their collections sold in select Belk stores and on

Andrea Brown
Birmingham, Ala.

Miriam Oehrlein
Wilmington, N.C.

Amy Baxter
St. Augustine, Fla.

Molly Stevens
Columbia, S.C.

Atlanta, Ga.

Megan Masters
Florence, S.C.

Faith Thornburg
Savannah, Ga.

Blake Vaigneur
Mt. Pleasant, S.C.

Emily Newnam
Beaufort, N.C.

Caitlin Moore
Rowlett, Tx.

Kathleen Murphy
Charlotte, N.C.

Hannah Goff
Lexington, N.C.

Rosalie Morris
New York, N.Y.

Jay Reynolds
Atlanta, Ga.

Jazsalyn McNeil
Raleigh, N.C.

“We are so pleased with the collections offered by this group of emerging Southern designers,” said Arlene Goldstein, vice president of trend merchandising and fashion direction for Belk. “Belk is excited to showcase their fresh new designs in our stores.”

Discovering new Southern design talent and featuring their products in our stores are important elements of Belk's new Southern Designer Showcase competition. Belk's merchants are always looking for modern Southern designers throughout the Southeast through university contacts, local merchandise market centers and regional fashion events.

“We are thrilled to be able to introduce new brands that represent the talented South and the modern, Southern style Belk delivers every day,” Goldstein said.
In addition to being sold in select Belk stores and on, Southern Designer Showcase competition winning collections will also be featured in Belk’s 125th Anniversary Celebration advertising campaign and showcased on Belk’s Facebook page.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. ( is the nation’s largest privately owned mainline department store company with 303 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its Web site offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk via Facebook, Twitter, YouTube, blog, mobile phone text messages or by email, go to: Belk Get Connected.