Belk at Spotsylvania Towne Centre in Fredericksburg, Va. Getting Major Makeover
$6 million project will expand store’s selling space, create modern new shopping environment and expand top fashion brand offerings
Grand re-opening set for October 16, 2013
Jun 19, 2013
We’re creating a brand new store and shopping experience for our customers that will showcase our focus on the modern, Southern lifestyle. We believe they will love the new brands and fashion assortments that we’ll be adding throughout the store. The improvements demonstrate our ongoing commitment to serving the Fredericksburg community. We want to satisfy the needs of our customers like no one else and deliver the fashion they desire and the value they deserve. - Patrick Dunbar, store manager
CHARLOTTE, N.C. – A major remodeling of Belk at Spotsylvania Towne Centre in Fredericksburg, Va. is underway that will give the 130,000-square-foot store a totally new shopping environment and enable it to expand offerings of top designer brands and fashion merchandise.
The project represents a $6 million investment by the company and is scheduled for completion in mid-September prior to the store’s grand re-opening on October 16, 2013.
The store is adding more than 5,000 square feet of selling space and expanding select departments including shoes, cosmetics, accessories, men’s apparel, and bedding and bath. The renovated store will feature a modern new decor with the latest display fixtures, porcelain tile aisles, energy-efficient lighting and remodeled fitting rooms and restrooms.
As part of the remodeling, some departments are being relocated and space reallocated within the store.
The remodeling will result in improvements designed to enhance customer convenience and satisfaction. For example, the ladies shoes department is being expanded by 74 percent to more than 8,000 square feet of space, and a new fashion jewelry area is being added with easy-to-shop open sell fixtures.
The accessories department will be adding new Coach and Michael Kors designer handbag shops, and new Michael Kors and Lauren sportswear shops are being added in the misses department. Other designer brands to be featured at the renovated store include:
- Ladies sportswear – Calvin Klein, Karen Kane, Lucky jeans, Jessica Simpson, Jones New York, Belk’s exclusive Cynthia Cynthia Rowley (launched this spring) and others
- Ladies shoes – Calvin Klein, Frye, Michael Michael Kors, Sam Edelman, Kenneth Cole Reaction, Ralph Lauren, Keen, and others
- Accessories – designer handbags by Katie Kalsi, Frye and modern jewelry by BCBG and Cynthia Cynthia Rowley, and more
- Intimate apparel – Wacoal, B.Tempt’d, Calvin Klein, DKNY and Lily Bloom and others,
- Men’s apparel – sport coats, blazers, suits and suit separates by Belk’s exclusive MADE by Cam Newton, and more
- Men’s shoes – Ralph Lauren, MADE by Cam Newton and others
- Kids – Polo (infants and toddlers, boys 4-7 and 8-20), Under Armour, and more
- Home – luggage by Calvin Klein, Trunk and Trolley, Under Armour and others.
“We’re creating a brand new store and shopping experience for our customers that will showcase our focus on the modern, Southern lifestyle,” said Patrick Dunbar, store manager. “We believe they'll love the new brands and fashion assortments that we’ll be adding throughout the store. The improvements demonstrate our ongoing commitment to serving the Fredericksburg community. We want to satisfy the needs of our customers like no one else and deliver the fashion they desire and the value they deserve.”
Belk has served Fredericksburg from its store at Spotsylvania Towne Centre since 1980, and opened its original store in Fredericksburg under the Leggett name in 1956. The store was remodeled and expanded by 31,000 square feet in 1993.
Belk Celebrates 125th Anniversary
Belk is celebrating its 125th anniversary this year with numerous special promotions and events designed to express appreciation to customers, associates, vendors and other stakeholders for their contributions to the company’s success. Activities will include exclusive product offerings, celebrity appearances and community service projects across the company’s 16-state market area. For more information, visit belk.com/125 or belk.com/mediaroom.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest family owned and operated department store company with 301 Belk stores located in 16 Southern states. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. Each year, Belk gives a portion of its pretax income back to the communities it serves. In the fiscal year ending Jan. 31, 2013, the company and its associates, customers and vendors, donated more than $19 million to those communities. Belk stores and belk.com offer a wide assortment of top national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk go to: Belk Get Connected.
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For further information: Jessica Graham, Belk, Inc. vice president, communications and community relations 704-426-8333 firstname.lastname@example.org