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Belk unveils this year's Charity Bear to Support Families in Need

Designed by 9-year-old contest winner

Nov 12, 2016

CHARLOTTE, N.C., Nov. 12, 2016 /PRNewswire/ -- A 9-year-old from South Carolina won the 2016 Belkie Bear design contest held at Belk's SantaFest event last year. The bear was unveiled at Belk's SantaFest today. Elizabeth's design was selected from hundreds of applicants.

The 2016 Belk Charity Bear was designed by a 9-year-old girl at last year's Belk SantaFest event. Charity Bear is available on belk.com and in most stores.

As the grand prize winner of last year's contest, Elizabeth's design was used in creating a new Belkie Charity Bear, with $5 of the proceeds from the sale of the bear going to the United Way to create lasting change. This charity was chosen by the winner's response to the contest question, "I want my Belkie Bear to help…" Elizabeth filled in the blank with "families who do not have very much money."

Based on the judges' selection, Elizabeth received 10 custom Belkie Charity Bears created based on her design, along with a $500 Belk shopping spree. A Belkie Bear and $500 Belk shopping spree were also awarded to finalist winners in each of the three age categories:  4 – 6; 7 – 9 and 10 – 11.

The new 2016 Charity Bear will be available in most stores and online at www.belk.com.

About Belk, Inc.
Belk, Inc., a private department store company based in Charlotte, N.C., is the home of Modern. Southern. Style. located in 16 Southern states and a growing digital presence. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York. Belk and www.belk.com offer a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with close to 300 Belk stores located in 16 Southern states and a growing digital presence.

Photo - http://photos.prnewswire.com/prnh/20161110/437891
Logo - http://photos.prnewswire.com/prnh/20130527/CL21077LOGO

SOURCE Belk, Inc.

For further information: Jessica Graham, vice president, communications and community relations, 704-426-8333, Jessica_graham@belk.com


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